Case Study
Chimney Doctors
Bill Hussel founded Chimney Doctors in
1981 with 2 employees. His goal was
to be the most high tech, professional
chimney company in the business. The
company grew rapidly and within 2
years became the largest chimney
repair business in the market. Today
Bill has 35 full time people and 24
trucks servicing the northern Wisconsin
market including Milwaukee and
Madison along with upper Michigan.
They are one of the largest chimney
repair companies in the nation.
Along with rapid growth came some challenges. The largest of these was scheduling and analyzing the source of leads.
In addition, the office staff was trying to manage all scheduling by using information stored in three ring binders. This was not efficient and Bill knew he had to find a better way to handle the scheduling process.
Bill discovered Smart Service at a trade show. He stopped by the My Service Depot booth for a demo and immediately said to the sales representative, “where have you been? I have been looking for a product like this for over 5 years!”
Bill started using Smart Service
immediately to track his marketing
campaigns. By running reports
monthly, Bill was able to see the ratio of dollars spent to sales coming in from
each campaign.
With the installation of Smart Service came the elimination of the three ring binders. One person now schedules all the business activity because of the Smart Service automated solution.
Bill discovered that the ratio of dollars
spent to sales was 2:1 or 3:1 on most of
his yellow page ads. Smart Service
allowed Bill to cut his full page ads to 1”
in-column ads without even taking a
deep breath. He says he never could
have done this without the data
provided by Smart Service. Bill is now
paying about $20k per year in yellow
page advertising compared to the
$120k he was spending prior to
purchasing Smart Service. Overall
sales have increased 4-5% per year
since the installation of Smart Service.
2007 was Chimney Doctors’ best year
yet and 2008 looks to be on track to be
as good or better! “Smart Service has
saved us enormous amounts of money.
And it is an annual savings, not a one
time deal. Smart Service is a solution
that every service business needs.”
What Bill Hussel, President of Chimney Doctors, says about Smart Service:
“As a business owner, you are always looking for those gold plated ideas where you buy something and get a huge payback. In my 24 years in business, purchasing Smart Service ranks in the top five of the best decisions I have made."
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Chimney Doctors, WI
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